Launched in 2016 as the first luxury car rental marketplace, Lurento has since been the fastest growing provider of luxury cars in EMEA. Our vision is to be the most customer-centric and full service luxury car provider, focused on empowering consumers with the information they need to make better-informed decisions about luxury and sports car rental. We help consumers both discover high-end cars and research their vacation options. Lurento is available in Europe and UAE, including Spain, Italy, Germany, Switzerland, Monaco and Dubai. Lurento has rapidly become the leading online destination for consumers to do their market research before making a decision on premium car rental.
We are fans of transparency! Everything we do is aimed at making the luxury car rental market more efficient, affordable and transparent for both consumers and luxury car rental companies. We aim to cover the entire fleet and become the ultimate resource for exotic cars and to help companies across Europe to better utilize their fleets, reduce marketing costs and prevent theft and fraud. We’ve started to accept Bitcoin as payment method since mid-2017.