Can a logo symbolize the ethos of a project? An industry? An entire movement?
This is perhaps too much meaning to attribute to any one design, but if any logo has come close to the task, it’s that of bitcoin.
Belonging to no corporation, no in-house graphic design team at a shiny Silicon Valley startup, bitcoin’s logo has given the faceless project’s many adherents an image to hold on to. And not only to hold on to – but to emblazon on shirts, stick to laptops and stamp on physical coins – giving the digital project a material existence that has been crucial for its propagation.
Perhaps more importantly, the collaborative development of bitcoin’s unofficial logo framed its encounter with the rest of the world.
In creating a symbol that resembled those of other currencies, bitcoin was visually introduced to newcomers as money. And in elaborating this symbol into a logo that could reside alongside Visa and Mastercard stickers on shop windows, bitcoin was simultaneously and distinctly established as a payment method.
But bitcoin’s current logo is far from its first.
The story of the bitcoin logo, much like the cryptocurrency itself, is one of evolution, one of facelifts, community collaboration and – occasionally – of controversy.
View the full story over on @Coindesk